Sophie Carr is the CEO and Founder of GAIO Tech, a 2025 Founder Institute Graduate, and the pioneer of Generative Artificial Intelligence Optimisation (GAIO). She invented the AI Share of Voice weighted formula after discovering that existing brand tracking tools treated all brand mentions equally, regardless of prominence or position.
Sophie's research into AI platform behavior patterns across ChatGPT, Gemini, Perplexity, and Copilot led to the development of the GAIO Technical Optimization Framework. This comprehensive methodology helps enterprises build strategic visibility in AI-generated responses through structured knowledge and verified content, combining foundational best practices with proprietary advanced techniques.
AI Passport - Content Licensing
Machine-readable content usage permissions for AI systems